Brand and Digital Ecosystem for Akademiet.no
Strategy & Insights: Building on understanding
Akademiet approached us with a bold ambition: to refresh their entire brand identity and digital presence, from physical schools to online education.
Our collaboration began with a strategic phase where we amongst a lot of other stuff:
- Mapped internal and external stakeholders
- Conducted workshops and interviews with students, parents, and staff
- Aligned their communication strategy with organisational goals
- Audited existing systems and technical infrastructure
This process laid the foundation for a solution rooted in both brand authenticity and real user needs.
Concept & Brand Identity: A forward-focused school for those who want more
With Akademiet’s philosophy and “For those who want a little more” as our compass, we created cohesive and future-ready brand universe.
Deliverables included:
- A complete brand guideline
- Visual identity
- A consistent design framework applied across all communication surfaces
The outcome is a strong and unified identity across all Akademiet entities; primary schools, high schools, private study programs, and online studies.
UX, UI & Product Design: Human-centered and conversion-focused
Design Thinking guided our entire design process, from empathy and ideation to testing and implementation.
We designed and developed:
- New websites for all schools (primary, secondary, and online programs)
- A custom e-commerce platform for private and online course enrollment
- Optimised user journeys and conversion flows tailored to each audience segment
- Fully responsive design with universal accessibility at its core
Development & Technology: Built to scale and integrate
Akademiet's ambitions required advanced, enterprise-grade digital infrastructure.
Our development team delivered:
- Tailored WordPress multisite architecture
- Deep integration with Akademiets CRM systems
- A custom-built e-commerce engine for online studies
- A secure, hosting environment with robust backup and uptime monitoring
- Flexible modular architecture to support ongoing campaigns and future functionality
Launch & Continuation: A platform that keeps growing
The work continues. We remain a strategic and creative partner in Akademiet’s ongoing journey, enhancing functionality, improving UX, and supporting student recruitment across all channels.
“Yulieta by Innocode truly understood who we are and built an updated digital universe that reflects our brand. Their expertise was key in transforming both our identity and our user experience.”
