Launchpad: Pre-projects done right
Going from an idea to something real, defined and validated, whether it’s an MVP or a pitch for funding – takes more than enthusiasm. You need clarity, structure, a story to tell and a shared direction. That’s what Launchpad provides.
100 hours. Fixed price: NOK 60,000.
(For selected projects we choose to continue working with, we cover parts of the cost. Standard price: NOK 100,000.)
Going from an idea to something real, defined and validated, whether it's an MVP or a pitch for funding – takes more than enthusiasm. You need clarity, structure, a story to tell and a shared direction. That’s what Launchpad provides.
We’ve worked with startups since 2011 and have seen where things often go wrong. Launchpad is designed to help you avoid the common pitfalls and build momentum with confidence.
What’s included
Launchpad is a 100-hour pre-project where we work closely with your team to clarify strategy, define the user journey, and shape the core of your product or concept. We adapt the process to your stage and needs, but these are the usual building blocks:
Strategy and Direction
- Who is the user, and what do they need?
- What problem are you solving, and why now?
- Which hypotheses must be validated early?
- SWOT analysis, partner strategies, and audience mapping
Visual Concepts and Communication
- Early moodboards and visual direction
- Landing page or pitch prototype
- Tone of voice and value proposition
Prototype and MVP Scoping
- Sketches or clickable prototypes for key functionality
- MVP definition: what must be built, and what can wait?
- First user journey mapped and tested
Delivery: Final Report
You’ll receive a practical and actionable report:
- Concept summary, visual- and strategic direction
- Risk and opportunity overview
- Prototypes and MVP scope
- Technical recommendations (stack, 3rd party tools if relevant)
- Cost, timeline, and plan for MVP implementation
Recent Launchpad Projects
Mentalese.ai – A cognitive science & AI-driven writing assistant. Through Launchpad, we helped the team sharpen their value proposition, define target audiences, and build their first pitch-ready web concept. We also supported the creation of testable product hypotheses and structured feedback processes.
TailorEd / NIH – A teaching platform that uses personality-based case training to better prepare student teachers. During Launchpad, we worked on early branding, concept framing, and prototyping realistic scenarios tailored to real curriculum needs.
"The pre-project, Launchpad, gave us valuable insight and a structured framework for concept development. The process was thorough and professional, and the collaboration helped clarify user needs and develop a solid foundation for further work." // Vidar Ulset – Associate Professor of Psychology | Clinical psychologist | Norwegian School of Sport Sciences | Founder of Nabolagshelse
European Research Hub – A resource transaction platform connecting sellers, buyers and logistics providers of raw materials, with the aim to optimise secondary value chains by increasing market transparency and participation.
Is Launchpad right for you?
It might be – if you:
- have an idea you want to validate before investing heavily
- need something concrete to present to funders or partners
- are early in development and want to avoid building blindly
- want help defining what to test, build, or communicate first
What happens after Launchpad?
Once the pre-project wraps up, you're free to:
- continue working with us
- take the insight and deliverables to other partners
- pause or pivot your idea based on what we learned
No strings attached – but if we’re a good match, we’re excited to keep going.
Get in touch!
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